Promoted to SDE-III, taking on broader ownership across the Funnels & Websites platform. Architected and built the Schema Markup product end-to-end and served as the primary frontend contributor on the Page Builder AI Copilot (Ask AI). Beyond feature development, established the unit testing framework for the funnels and page-builder codebases, designed a TDD-first registry-driven E2E suite for Schema Markup covering 19 schema families and 167 types. Took ownership of release management by leading Jenkins deployments across beta and production. Mentored new joiners through tech onboarding, delivered knowledge transfers across the Funnels and Schema Markup stacks, and participated in the interview loop. Leveraged AI-assisted development extensively (Cursor, Claude) as a force multiplier — a meaningful driver of throughput across the cross-repo scope of this role.
As a Software Development Engineer at HighLevel, I specialized in both Ecommerce and Funnel Builder Core enhancements. I developed a robust inventory management system, integrated diverse shipping, tax, and payment flows, and built customer-facing features including wishlist, product search, featured products, and account management. In parallel, I worked on improving core builder components including design system integration, SEO automation, sidebar revamp, and new builder elements, all contributing to a highly scalable and conversion-oriented builder experience.
Architected and built HighLevel’s Schema Markup product end-to-end — a native SEO tool that enables users to create, validate, and publish structured data (JSON-LD) directly within the Funnels & Websites builder. My contributions included:
- Designed and built the full foundational architecture: form + JSON dual view, the field-renderer pattern, the JSON-LD transformer, and nested field handling — enabling support for 140+ schema types across 19 parent categories (LocalBusiness, Product, Article, FAQPage, HowTo, VideoObject, and more).
- Authored the HLD and LLD for both the main Schema Markup feature and the Schema Markup Bulk Management system.
- Owned two features through the full PRD → Dev → QA cycle as part of the Full Stack Builder initiative: JSON View enhancements and Nested Fields error handling.
- The product includes an AI flow that reads page content, identifies the best schema types, and auto-populates fields — reducing schema creation time from 20–30 minutes to under 2 minutes per page.
- Published @gsriram24/structured-data-validator as an open source npm package — extended Adobe’s structured-data-validator with fieldNames in error messages, 6 new schema type validators, and subtype inheritance covering 100+ Schema.org types; contributed features upstream via PRs to the Adobe repository.
- Impact (since Feb ‘26 launch, ~2.5 months): 34,900+ schemas created across 5,590+ active customers; AI drove ~50% of all schemas (17,400+); schemas/week grew ~18x in 10 weeks; customers creating schemas/month grew from ~150 (Feb) → ~4,300 (Apr); AI flow maintaining 95%+ success rate with stable latency.
Primary frontend contributor on HighLevel’s Page Builder AI Copilot ("Ask AI") — an AI assistant embedded in the Funnels & Websites builder that generates complete funnels, websites, and page sections from natural language prompts. My contributions included:
- Built and owned the core UI experiences: assist-mode UX, drag-and-drop interactions, image styles, rate-limit modal, restore flow, error recovery, content filtering, and auto-naming.
- Worked on the element insertion agent, enabling AI to intelligently insert and configure individual builder elements within existing pages.
- The product supports three modes — Assist (guided generation), Build (prompt-to-funnel), and Chat (conversational refinement) — allowing users to go from idea to a live, conversion-ready funnel in under a minute.
- Impact (cumulative): 157,000+ funnels created/updated via AI across 61,100+ customers; monthly active customers grew ~3.5x and weekly chats grew ~6x from Oct ‘25 to Apr ‘26.
I contributed to the core Funnels & Websites Builder platform, focusing on usability, performance, and extensibility. My contributions included:
- Integrated a template library for webinars to broaden prebuilt content options for users.
- Revamped the builder’s sidebar to improve navigation and editing workflows.
- Led the integration of modern design system components across the builder for consistency.
- Introduced advanced elements like Multi-Popup, Flexbox container, and Block Editor to enhance design flexibility.
- Implemented automated SEO enhancements integrated with HighLevel’s new SEO product to improve visibility for published sites.
- Regularly resolved support tickets and platform bugs to maintain builder stability at scale.
- Impact: Supported 500,000+ weekly website visitors, 100,000+ daily active users, and enabled the creation of 100,000+ funnels monthly with a 90%+ retention rate.
As part of the team at HighLevel, I specialized in enhancing the Funnels & Websites builder with advanced Ecommerce functionalities. My contributions included:
- Built a robust inventory management system to track stock levels and manage product details efficiently, improving operational efficiency for businesses using HighLevel.
- Integrated various shipping solutions, including different carriers and methods, to provide flexibility and convenience for customers, thereby enhancing logistical flexibility for businesses.
- Developed secure payment processing features that support multiple payment methods, allowing businesses to handle transactions efficiently and boost customer trust.
- Implemented tax integrations to automate tax calculations and ensure compliance for businesses selling across different regions.
- Enhanced customer engagement by building wishlist functionality, product search, featured products, and a full account management system with customer login, enabling a richer shopping experience.
- Optimized Ecommerce page performance to improve load times and conversion rates for stores built on the platform.
- Impact: Enabled over 7,000+ live stores and facilitated 15,000+ monthly active orders through the Ecommerce platform.