As a Software Development Engineer at HighLevel, I specialize in both Ecommerce and Funnel Builder Core enhancements. I’ve developed a robust inventory management system, integrated diverse shipping and payment flows, and enhanced the platform’s performance and flexibility. In parallel, I worked on improving core builder components including design system integration, SEO automation, and UX features — all contributing to a highly scalable and conversion-oriented builder experience.

As part of the team at HighLevel, I specialized in enhancing the Funnels & Websites builder with advanced Ecommerce functionalities. My contributions included:

- Integrated comprehensive Ecommerce features such as order forms and payment processing to enable businesses to create and manage online stores seamlessly within their existing funnels and websites.

- Built a robust inventory management system to track stock levels and manage product details efficiently, improving operational efficiency for businesses using HighLevel.

- Integrated various shipping solutions, including different carriers and methods, to provide flexibility and convenience for customers, thereby enhancing logistical flexibility for businesses.

- Developed secure payment processing features that support multiple payment methods, allowing businesses to handle transactions efficiently and boost customer trust.

- Enhanced the website builder with advanced Ecommerce functionalities such as inventory management, shipping options, and payment processing, transforming it into a powerful Ecommerce platform and empowering businesses to streamline their sales processes effectively.

- Impact: Enabled over 7,000+ live stores and facilitated 15,000+ monthly active orders through the Ecommerce platform.

I contributed to the core Funnels & Websites Builder platform, focusing on usability, performance, and extensibility. My contributions included:

- Integrated a template library for webinars to broaden prebuilt content options for users.

- Revamped the builder's sidebar to improve navigation and editing workflows.

- Led the integration of modern design system components across the builder for consistency.

- Introduced advanced elements like Multi-Popup, Flexbox container, and Block Editor to enhance design flexibility.

- Implemented automated SEO enhancements integrated with HighLevel’s new SEO product to improve visibility for published sites.

- Regularly resolved support tickets and platform bugs to maintain builder stability at scale.

- Impact: Supported 500,000+ weekly website visitors, 100,000+ daily active users, and enabled the creation of 100,000+ funnels monthly with a 90%+ retention rate.